The World's Fastest-Growing Watch Brand: A Surprising Story
Are you ready for a watch brand that's making waves in the industry?
For years, Jacob & Co. was known for its flashy, diamond-encrusted timepieces, often associated with rapper chains and Dubai nightclubs. But in 2025, this brand quietly became the fastest-growing watch company in the world, according to Morgan Stanley's report. This is the story of a brand that transformed itself from a novelty act to a serious player in the watch industry.
A Surprising Turnaround
In a year when the Swiss watch industry was contracting, with export volumes sliding and big names treading water, Jacob & Co. posted the strongest performance of any brand in the Top 50. They grew revenue by 14% year-over-year to an implied retail value of CHF 288 million ($372,670 USD) and shifted 3,975 timepieces, a 24% increase in units sold. These figures are the highest growth rates among the entire Top 50.
The Secret to Success
So, how did Jacob & Co. achieve this remarkable turnaround? The answer lies in a genuine strategic overhaul that's been years in the making. The brand began expanding its product line beyond its blinged-out astronomical pieces, introducing collections at more accessible price points, while still offering ultra-high-complication timepieces that attract collectors and industry insiders.
A Brand's Redemption Arc
The watch world loves a redemption arc, and Jacob & Co. is writing one of the better ones we've seen in recent years. Founded by Jacob Arabo, the brand is now approaching its 40th anniversary, and the timing of this milestone couldn't be better. What makes this story interesting isn't just the numbers; it's the context. The Swiss watch industry had a rough 2025, with export volumes dropping and consumer confidence wobbling. For a brand that plenty of collectors had written off as a novelty act, emerging as the fastest-growing name on the list is one of the more surprising watch stories of the year.
A Brand's Honest Reflection
Benjamin Arabo, who shared the news with partners, put it honestly: "I know, as a brand we are not perfect, but we work hard every day to do our best and continue to improve." This is not the kind of polished corporate nonsense you usually get from luxury brands, and for that reason alone, it's worth paying attention to what Jacob & Co. does next.
A Refreshing Change
In an industry that often feels like it's running on heritage fumes and waiting list hype, there's something refreshing about a brand that's actually growing because it changed its approach rather than just its prices. Whether you're a fan of the brand or not, you can't argue with the numbers. So, what do you think? Is this the start of a new era for Jacob & Co.?
